Formerly Known As are the inclusive, gender-neutral brand
whose focus is to create classic elevated pieces for everyone.

Their collections showcase modern basics in premium fabrications, featuring multi-wearable pieces to encourage the customer to shop less and wear more.
Each piece is crafted to fit with the next, providing multiple outfit options that will simplify your wardrobe and maximise your style.

Andrea and Felicity started Formerly Known As
from a 20-year friendship and a shared passion for clothing and style.
Andrea, with over 10 years’ experience in fashion design and Felicity,
with 17 years under her belt in business & finance, felt it was a natural
step for them to combine forces and start their own brand.
From their first ‘business meeting’ with a cocktail in hand, to developing
the concept on their sun loungers on holiday. They both felt they wanted
to create key, every-day pieces that would be wardrobe staples that
could be easily pieced together.
Each non- binary collection from Formerly Known As will be capsule that you can
mix time & time again with both new and existing items.
Right through from their initial idea to the lines creation, their vision of
the brand is unwavering – clothing for everybody.